Founded by Colonel Harland Sanders, in the year 1930, KFC has around 20,000 stores globally in 123 countries.Each franchise will pay a fee based on a turnover to the master franchisor.The franchisor will provide the model help and other items as they deem necessary.KFC breaks its business into different geographical segments like.
In the USA KFC offers different types of Chicken sandwiches which is not available in other countries. KFC has items in its menu that cater to adults as well as the young audience. Over the years the brand wanted itself to be perceived as a family restaurant and has been running campaigns communicating the same. KFCs secret recipe of its fried chicken having a blend of 11 herbs and spices has been the driving force for all these years. Thus giving the opportunity to increase its sales volume and revenue. Even though the KFC is 90 years old, but still it has managed to keep the vibe of a young brand intact. There are different pricing strategies that KFC uses for its products and its variants. Optional extras increase the overall price of the product or service. ![]() The end result is that the customer ends up paying for the main item that heshe wanted to buy and also for the add-ons. KFC provides different combo offers to its customers and also provide an option to its customer to make the combo of their own choice.
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